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Marketing, PR; sales, retention. Content is the heart of any marketing strategy. It builds trust. It highlights your expertise. It can warm up leads, pull organic traffic to your website and lend relevant context to customer service and retention efforts.

PIA has the content you need to establish your agency as the authoritative, local source for insurance-related answers and coverage.

“No one wants to be sold. Timely advice, on the other hand, is welcomed.”

However, the value of content is in how you use it. We can help with both. The consumer topics below can be customized and designed to fit your agency’s brand and existing marketing efforts. PIA Creative Services can design, print (or code) and distribute just about any marketing materials you can dream up—all looking as though they were sent right from your office.

Make the content your own—

Web pages

Email

Social

Brochures

Newsletters

And more…

Topics available

Five-state topics

Auto

  • The dangers of drunken driving
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • How to keep your vehicle safe from car thieves
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Do I have any control over my auto insurance premiums?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • How are insurance rates set?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • How to save money on auto insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • What to do if you're involved in an accident
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Your young drivers—help them play it safe
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Ride hailing: Income Lyft or Uber dangerous?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Commercial lines

  • Questions that business owners may have about their property loss claim following a catastrophic event
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Commercial excess policies are for accidents that become tragedies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Earthquake coverage not included in business insurance policies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Coverage issues

  • Planning for the interruption of business operations due to a catastrophe
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Are your holiday gifts covered?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Enjoy your summer without getting burned
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Earthquake coverage not included in homeowners insurance policies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Not all property is equal when choosing the right insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Insurance and the divorcing couple
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Credit reports

  • What do I need to know about credit reports and scores?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • The facts on prescreened insurance offers
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Customer service

  • Customer service survey
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Understanding your policy
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Flood

  • Flood damage: is my home covered?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Flooding, snow pressure, and snowmelt: What you need to know
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Home sharing and your homeowners policy
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Homeowners/dwelling

  • It's winter—pay special attention to fire safety
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Affordable insurance for renters
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Replacement cost coverage: A wise investment
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • High-rise residents have unique fire precaution concerns
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Insuring your in-home business
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Don't be tricked by Halloween fire hazards
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Your homeowners policy and storm damage—what's covered?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • A household inventory—well worth the time
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Homeowners insurance basics
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Crime prevention begins at home
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Frozen pipes and other ice and snow damage
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Questions that homeowners may have about their property loss claim following a catastrophic event
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • The basics on 'fracking'
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Going away to school—an insurance perspective
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Property loss checklist
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Home sharing and your homeowners policy
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Industry-related issues

  • Put safety first this summer—guidelines for boating and water safety
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Answers to questions you may have before going on vacation
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Internet/technology issues

  • Cyber security insurance—What is it and why do I need it?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Life Insurance

  • Personal life insurance: The basics
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Life/health

  • Health-care reform—small employer tax credit
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Understanding the Patient Portability and Affordable Care Act's employer-shared responsibility provision
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Personal umbrella

  • Additional liability coverage is important
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Privacy issues

  • Identity theft—who's been in your wallet?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Taxes

  • What you need to know about disaster-related casualties and your personal taxes
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Workers’ compensation

  • Attention contractors: Worker safety and health do affect your insurance premiums
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • What you need to know before becoming a volunteer
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Connecticut topics

Auto

  • What you should consider before changing auto insurance companies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Cell phone safety—driving home the importance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Connecticut’s Graduated-Driver-License Law
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Certificates of insurance

  • Certificates of insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • The certificate has to reflect the policy
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Credit reports

  • If your credit score goes up, your insurance may go down—check with your insurance agent
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Excess and surplus lines

  • Understanding surplus-line policies in Connecticut
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Markets

  • Health exchange retention
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Workers’ compensation

  • The 'split point' change in the NCCI Experience Rating Plan
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • An employer's obligations under Connecticut Workers' Compensation Law
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

New Hampshire topics

Auto

  • What you should consider before changing auto insurance companies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Cell phone safety—driving home the importance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Certificates of insurance

  • Certificates of insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Coverage issues

  • Do I need a separate insurance policy for my boat?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Excess and surplus lines

  • Understanding surplus-lines policies in New Hampshire
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Markets

  • Health exchange retention
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

New Jersey topics

Auto

  • New Jersey's auto insurance photo inspections—what car owners need to know
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • New Jersey's health insurance option for auto injury costs—what car owners need to know
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • What you need to know about the Special Automobile Insurance Policy
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Cell phone safety—driving home the importance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • New Jersey implements Graduated-Driver-License Law; enhanced by Kyleigh's Law
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Banks

  • Before saying yes to a loan, be sure to see your professional insurance agent—force-placed insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Certificates of insurance

  • Certificates of insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Commercial liability

  • What to know before you raise a 350,000 pound home 10 feet in the air: the insurance requirements for home-elevation contractors
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Coverage issues

  • Do I need a separate insurance policy for my boat?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Excess and surplus lines

  • Understanding New Jersey surplus lines
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Homeowners/dwelling

  • A homeowners policy requires the insured to reside in the dwelling
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Markets

  • Health exchange retention
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Workers’ compensation

  • Workers' compensation insurance penalties in New Jersey
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Workers' compensation election for sole proprietors, partners and LLC members
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

New York topics

Auto

  • What you should consider before changing auto insurance companies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • New York state supplementary uninsured/underinsured motorists coverage
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Cell phone safety—driving home the importance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Auto no-fault

  • An explanation of New York's no-fault law and ATV PIP insurance benefits
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • An explanation of New York's no-fault law and motorcycle PIP insurance benefits
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • An explanation of New York's no-fault law and motor vehicle PIP insurance benefits
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Certificates of insurance

  • Certificates of insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Excess and surplus lines

  • Understanding New York excess-line policies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • Understanding New York excess-line policies
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Homeowners/dwelling

  • Building or remodeling advice
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Legislative/regulatory issues

  • N.Y. primary disclosure
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Markets

  • Health exchange retention
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Rental car coverage

  • Should I buy insurance from a rental car agency?
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Workers’ compensation

  • New York's "Construction Industry Fair Play Act"—information for contractors about workers' compensation insurance
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • The "split point" change in the WC Experience Rating Plan
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.
  • New York Labor Law adds to construction costs
    (download a sample)
    Ideas
    For a completely custom piece, call (800) 424-4244, ext.338.

Vermont topics

Vermont topics coming soon...